Our Story
Most breakfast spots start with the same script: eggs, batter, coffee, and a big ol’ griddle. At Snooze, we’ve found that scripts are a lot like pancakes — they’re best when flipped. That’s why we do breakfast, but different ®. From Benedicts to Bloodys to whatever you’re feeling at the moment, we’re always looking to turn our food upside down and on its side. As our guests have discovered since 2006, our dishes are anything but regular — and that’s just the way they like it.
But being different doesn’t stop at the plate; it’s the way we do business. Snooze started with two brothers, Jon and Adam, who believed that the only thing better than a full plate was a clear conscience. That’s why with every meal we serve, we’re dedicated to bettering both the communities we live in and the planet we live on. We donate 1% of our sales back to our communities while composting and recycling nearly 90% of our waste. Plus, our ingredients are responsibly sourced from partners who share our passion for a better tomorrow — so you can start your day knowing you’re responsible for making the world a bit brighter.
At Snooze, we want each morning to feel like your weekend and happy hour rolled into one — no matter which side of noon it’s on. We’re the place where you can be you, and where our regulars are anything but. Everyone’s welcome at our table, because the same goes for our people as it does for our dishes: the unexpected twists are what makes them so special.
After all, breakfast this good doesn’t happen every day.*
*Actually, we’re open seven days a week, so technically they do.
The Snooze Compass
Our compass is at the heart of everything we do at Snooze. It’s the guiding beliefs that create the foundation of our culture — and our priorities. It defines how we treat our Snoozers, our guests, our community, and our planet. Since our beginnings, it’s always led us in the right direction.
Guests
Our true north. We’re committed to making a difference in their day, every day.
Snoozers
We embrace each Snoozer as a valued member of our family. That’s why we work to bring out the best in one another, so that the sum is greater than its parts.
Sustainability
We do the responsible thing for people and our planet and work consciously to create a better future for both.
Community
We are driven by a genuine desire to be part of something bigger, proudly making a positive impact in our communities.
Individuality
We encourage Snoozers and guests to proudly show up as their true selves because everyone has a seat at our table; we invite you to read on and learn more about our commitment to Diversity, Equity, Inclusion and Belonging (DEIB).
Passion
We bring a sense of purpose, passion, drive, and enthusiasm to everything we do. And we always have a bit of fun along the way.
Best-Of-The-Best
Best-of-the-Best. We’re always working at being the best we can be — and then just a little bit better, because we never settle for good enough.
Craveable
We serve up a different kind of breakfast with creative twists and responsibly sourced ingredients that’ll leave you craving more.
Making breakfast that makes a difference, is different.
At Snooze, we believe serving breakfast should serve a higher purpose, so we work tirelessly each day to be a champion of sustainability and to give back to our communities. Restaurants can create some negative impacts. But, like everything else, we strive to do things a bit differently. Because we believe that our planet and our communities deserve more than just breakfast as usual. Check out our first annual Snooze Change Makers Report to see all the progress we’ve made over the past 13 years, and learn about our goals for the future.
LEARN HOW our breakfast makes a difference
A little timeline on a whole lot of progress.
Sustainability & Community milestones
Making our communities as strong as our coffee.
Breakfast might be the most important meal of the day, but there’s nothing more important than family. And at Snooze, our family is a big one — from our Snoozers to neighborhood organizations to local schools, we want to do more for our family than just serve breakfast.
That’s why we give back to our local communities. You’ll find us donating Snooze breakfast for a neighborhood event or helping raise awareness and funds for local partners in the communities we open in. So whether you work with us, dine with us, or just live nearby — you can be a part of something bigger.
Sustainability is at THE HEART OF WHAT WE DO
At Snooze, we’re committed to reducing our waste and being a “different” kind of restaurant. The kind that recognizes we don’t make breakfast in a vacuum, we make breakfast on planet Earth. And we believe that comes with a responsibility to make sure we minimize our negative impact on the environment as much as we possibly can.
Materials
Our reusable cups help each Snooze restaurant avoid the use of 50,000 disposable cups each year. In 2019, this will equal the volume of 2,621,359 tennis balls!
Energy/Water/Carbon
By using low-flow aerators, we reduce hand-washing water by at least 67%. Now, that’s a glass 2/3 full.
Food Waste
In 2018, Snooze kept 2.2 million lbs of organic waste out of landfills. That’s the same weight as 7 blue whales.
waste
Since 2014, Snooze has diverted over 10,000,000 lbs of materials from landfills. That’s enough materials to fill 2,075 big yellow school buses.
materials
In 2019, we moved to using paper straws upon request, which meant we reduced the use of 730K plastic straws.
education
All 2,500 Snoozers have gone through Sustainability 101. That’s enough to fill Carnegie Hall.
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